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Learn SEO

SEO helps to drive more organic traffic to a particular website. The Search Engine optimization course is designed to provide knowledge, skills and hands-on experience to become a successful SEO professional. By the time you diligently complete the course tasks and persevere to implement the learnings on your project, you would be able to create your own SEO strategy and implement your learnings.

michale kors

Writing, English Literature

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Why Learn SEO

In-depth knowledge of concepts with hands-on exercises on complicated and tricky SEO issues will be covered. It is a well-designed course keeping in mind the ever evolving ecosystem of Search Engine Optimization and Digital Marketing.

  • Search Engines are the most popular traffic channels, so there is an increasing global demand for SEO services.
  • Career and salary growth with experience.
  • Growing job opportunities in Digital India.
  • Ability to work remotely as a freelancer.

Course Highlights

  • Learn how to drive a SEO strategy in a digital world.
  • Leverage Search Engines to grow Businesses.
  • Help increase business revenue without spending on advertisement.
  • Leverage analytics to continually optimise your efforts.

Study in-depth Search Engine Optimization techniques that will enable you to evolve in the professional sphere. NEAST offers a bunch of courses specializing in today’s most in-demand skills. As individuals and companies struggle to compete in an increasingly skill based economy, NEAST provides innovative training to narrow the skills gap.

Who is this course for

The course is appropriate for individuals who are keen to accelerate their career in the Digital Marketing industry. Having an expertise in SEO can assist to make your career as an SEO expert or a Digital Marketing professional by adding more digital marketing skills in your learning and professional journey.

  • Anyone with a knack for the internet exploring for great job opportunities nationally or globally as a freelancer.
  • Any Graduate/Post-Graduate/Under-Graduate who is aspiring a great career in Digital Marketing.
  • Serious bloggers, Youtubers, Affiliate Marketers who wants to scale up and learn how to get more successful in terms of revenue and branding with SEO.
  • Content Writers, Content Marketer, Social Media Marketer who want to add a new Skill Set and grow as a professional.
  • Traditional marketing professionals, who are looking for the latest technologies to be implemented in their organization, to meet the current & upcoming challenges.
  • Solo business owners, solopreneurs, Startup founders who wants to leverage the power of Search engines to drive business results.
  • IT Professionals, Internet Enthusiasts, Webamasters & Geeks.

Course Syllabus

start your journey to learn SEO

Check out the course details

1.Getting Started & Introduction to SEO
  • Introduction to SEO
  • What You Can Expect from a Career in SEO
  • How I Got Started in SEO
  • A Day in the Life of an SEO Professional
  • Tips for Finding a Job
2. Evolution of SEO
  • How Search Engines Work
  • History of Search Engines
  • Advancement of Search
  • Google and More
3. Search Engine Algorithms
  • Early Algorithms: Florida, Austin, and Brandy
  • Updates: Personalized, Universal, Vince, and Caffeine
  • Panda: The Game Changer for Content
  • Cleaning Up Links with Penguin
  • Refinements: Hummingbird, Pigeon, and Mobile
  • Google RankBrain Algorithm
  • Major 2019 Algorithm Updates
  • Google BERT Natural Language Processing Update
4. SEO Strategy 101
  • User intent
  • Competitive Analysis
  • Competitor Research 
  • Mapping Your Business Goals with your SEO strategy.
  • The Science of How Users Conduct Searches
  • Getting to Know Your Audience
  • Creating Your Ideal Buyers Persona
  • Stages of Search
5. Keyword Theory & Research
  • Keyword Research 
  • Different Keyword Research tools and Tricks
  • Choosing the Right Keywords
  • Heads, Tails, and Long Tail Keywords
6. Ranking on Search Engines
  • Current SEO Best Practices
  • SEO Best Practices and Ranking Factors
  • How Does Branding Influence Website Rank?
  • How You Can Avoid Penalties
7. On-page SEO
  • Introduction to On-page SEO
  • Key Areas of SEO
  • Metadata and Meta Tags
  • Title Tags 
  • Meta Descriptions
  • URL Optimization
  • How to Use Heading Tags
  • Creating and Optimizing Unique Content
  • Analyzing a Website Using a Web Crawler
8. Introduction to Technical SEO
  • Laying the Structural Foundation With Technical SEO
  • Sitemap vs. XML Sitemap
  • The robots.txt File 
  • Error Codes
  • Redirects
  • 404 Pages Best Practices
  • Schema and Structured Data Markup
  • Setting up Analytics and Search Console 
9. Introduction to Off-page SEO
  • Introduction to Off-page SEO
  • Off-site SEO Elements
  • Who is Linking to Your Content?
  • Social Media: Help or Hinder?
  • Different Types of Link Attributes
  • Different Types of link building strategies
  • Tools of the trade
  • Guest Blogging Strategies 
  • Outreach and Collaboration 
  • Creating linkable content
  • Do’s & Don’ts Obtaining Links
  • Basic Concepts of Content Marketing
  • Building Your Audience
  • The Content Marketing Ecosystem & SEO
10. Website Design and Performance
  • User Interface and Experience
  • Compare Website Performance and Analysis Tools
  • Compare Plug-in Tools for Technical SEO
  • Find and Fix Technical Issues on Your Website
  • Heighten Visibility with Google Quick Answers
  • Boost Website Accessibility
  • Take Action with Analysis Tools to Improve Site Architecture
  • Analyze and Accelerate Page Load Speed
  • Optimizing the mobile version
11. Local SEO
  • Why’s Local SEO Important
  • Current Local SEO Landscape
  • Google My Business
  • Improving Your Local Visibility
  • Importance of Off-site Citations
  • Quality Off-site Link Building
  • Importance of Customer Reviews
12. Basics of SEO content Writing
  • How it is different
  • Find out what your audience wants to read
  • Getting Started with SEO content Writing
  • Blog post content writing
  • Home Page Content 
  • Product/services Description
13. Introductory Bonus Module

Blogging and Monetizing Your Blogs

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